For overseas buyers, the botanical supplement shelf is crowded with similar claims. The harder question is which brand can give a distributor a story, a paper trail and retail-ready presentation at the same time. Nanyang Bai Shi Health Consulting (Suzhou) Co., Ltd. answers that question with a Chinese herbal line rooted in a six-hundred-year maritime medicine tradition, a modern patent portfolio and two focused capsule products: Lingzhi Ginseng and Huangjing Goji.
A Formula With a Long Memory
The Nanyang Bai Shi story begins with Chairman Chen Yongshi and a family formula shared in 2000 by Professor Zhao Shunying, a Chinese medical expert. Working with established traditional Chinese medicine practitioners, the team drew on the medical knowledge carried along the routes of Zheng He’s seven voyages, a heritage spanning six centuries. The project moved through repeated formula splitting, recombination and testing before the team settled on eleven authentic herbal ingredients, strict compatibility rules and a modern extraction process.
That work produced two complementary capsule SKUs. Lingzhi Ginseng capsules combine Lingzhi (reishi) and ginseng in the brand’s flagship line. Huangjing Goji capsules bring together Huangjing (Polygonatum) and goji (wolfberry). The company presents the pair as a one-formula, two-number system, giving distributors a natural bundle rather than a single bottle on the shelf.
Product Features Buyers Can Evaluate
Dual-SKU merchandising. Two distinct products under one brand architecture make it easier to build starter packs, gift sets and repeat-purchase programs. The supplied product visuals show retail cartons and capsule bottles with clear product names, which supports shelf presentation and online listing consistency.
Patent and regulatory documentation. The company holds four invention patents granted by the National Intellectual Property Administration of China and two blue-hat health food approvals from the Chinese food and drug authority. For distributors, these documents provide a concrete starting point for product due diligence and brand storytelling in markets where botanical supplements are permitted.
Pre-market functional testing. Before launch, the company commissioned Sinopharm Group Shanghai Institute of Pharmaceutical Industry to run eleven functional tests on animal models. According to company materials, all tested indicators returned positive results. This testing history belongs in the buyer conversation alongside local regulatory review.
Long-term research commitment. The project has taken more than twenty years and nearly RMB 250 million in investment. That timeline matters in a category where many brands are assembled quickly from generic ingredients. It signals persistence in formula work, raw material selection and product refinement.
From Herb Selection to Retail Packaging
The brand’s message is built on authentic raw materials and careful sourcing. The product images highlight eleven herbal ingredients, authoritative testing and a strong shelf identity. In its home market, the packaging positions the line around immune support and fatigue relief, two everyday wellness concerns that translate well to pharmacy and online retail conversations. The cartons use ornate, traditional visual cues while the bottles keep product names legible, creating a bridge between heritage and modern retail. For importers, this is useful: the packaging can carry a premium gift message without losing the clarity of a daily supplement.
Nanyang Bai Shi also offers Bai Tuo Sheng shampoo, a personal care product that has received positive consumer feedback in its home market. For distributors building a broader wellness portfolio, the shampoo can sit alongside the capsule line as a complementary personal care item. Product images supplied for this article focus on the two capsule products; buyers should request current packaging files and label copy for each target market.
Company Capabilities Behind the Brand
Nanyang Bai Shi Health Consulting (Suzhou) Co., Ltd. operates from Taicang City, Jiangsu Province. The brand is backed by Suzhou Kehao Biological Products Co., Ltd., founded in 2008 and invested by Taicang Haifeng Plastic Co., Ltd., a former Jiangsu top-100 private enterprise owned by Chen Yongshi. Kehao Biological Products has registered capital of RMB 33.333 million and focuses on the research, development and sale of traditional Chinese medicine biological products.
The group’s capability is not limited to a single formula. Its work spans herbal selection, formula development, extraction processes, patent filing, health food approval and retail product presentation. The company motto, which translates as be a real person, hold a sincere heart, do real work and deliver genuine products, summarizes the operating standard it presents to partners.
Application Scenarios for International Channels
The line fits pharmacy chains, wellness stores, specialty health retailers, online supplement shops and corporate gifting programs in markets that allow imported botanical supplements. The two-SKU format works well for paired displays, subscription bundles and holiday sets. In gift channels, the ornate cartons give the brand a presentation advantage. In e-commerce, the distinct product names make listing and repeat purchase easier.
Distributors should align label claims, ingredient naming and import documentation with local rules before launch. The brand’s Chinese approvals and patents are not a substitute for market-specific registration, but they do provide a documented foundation for the conversation.
Industry Insight: Heritage Sells Only When It Is Documented
Across the global supplement trade, buyers are moving away from vague tradition and toward verifiable stories. A six-hundred-year reference point is memorable. Patents, approvals, testing records and a clear ingredient list are what make that story usable in a buyer meeting. Nanyang Bai Shi sits at that intersection: a heritage narrative with modern documentation and retail-ready products.
For distributors, the opportunity is not simply to add another capsule. It is to represent a Chinese herbal brand with a long development arc, a two-product system and a clear quality message. That combination gives sales teams something concrete to explain at the shelf and online.
Start a Conversation With Nanyang Bai Shi
International buyers and distributors can contact the company directly to discuss product documentation, packaging files and supply questions. Company: Nanyang Bai Shi Health Consulting (Suzhou) Co., Ltd. Contact: Yang Ping. Phone: 0512-53552222 or 13906228666. Landline: 4008280777. Email: 1359193109@qq.com. Address: No. 18 Fuyang Road, Economic Development Zone, Taicang City, Jiangsu Province. Postal code: 215400.
